A company that offers a full range of marketing services to businesses of all sizes. It specializes in developing and managing advertising campaigns. The agency can also be in charge of branding and sales promotion.
When to use:
If you’re a startup that needs a complete set of marketing services, you should consider a full-service agency. This type of company can produce everything from a TV commercial to social media marketing. They will help you develop a brand strategy that meets your goals and budget.
A good ad agency will have the creative team to develop ads that target specific audience groups. They will be able to make changes quickly and effectively based on real-time feedback.
An ad agency will have the technical expertise to understand and utilize the power of data analytics to deliver results to clients. They will be able to analyze and interpret data from various sources including consumer behavior, market trends and competitor information.
The first ad agencies started in the 1800s as intermediaries between businesses that wanted to buy space in newspapers and the many newspapers that had ad space available for sale. These early ad agencies were primarily brokers that sold ad space and charged a hefty commission. They did little to promote or create the actual advertisement that appeared in the newspaper. This is where the term “ad agency” came from. Ad agencies have come a long way since those days. The digital era has brought about new opportunities for marketers that have made them even more valuable than ever before.