Google URL Shortener, also known as goo.gl, was a web service developed by Google that provided a means to shorten long URLs into more manageable links.
Features and Functionality
The service allowed users to create shortened URLs that redirected to the original long URL. It offered analytics for tracking the number of clicks and sources of traffic, making it popular among marketers and social media users.
Integration with Google Products
Google URL Shortener was seamlessly integrated with various Google products such as Chrome browser and FeedBurner, enhancing its utility for sharing and analyzing links across platforms.
Retirement and Transition
In 2018, Google announced the discontinuation of its URL Shortener service, citing the need to focus on Firebase Dynamic Links for similar functionality.
Legacy and Alternatives
Despite its retirement, Google URL Shortener left a legacy of simplifying link sharing and tracking. Alternatives like Bitly and TinyURL have since filled the gap, offering similar features with their own unique advantages.google url shortener