Whether your business is new or established, a well-crafted small business decal can make all the difference in how people perceive your brand. In fact, a 2020 study published in Frontiers of Psychology found that the visual elements of a brand—whether it’s a logo, tagline, or other design element—has a big impact on how people feel about the business and the products it offers.
Decals are a good choice for businesses because they can be applied to just about any surface—walls, windows, even floors and ceilings. They can also be easily removed or replaced when the business needs to refresh its signage or change its information.
Another benefit of small business decals is that they’re highly customizable and can be printed in a variety of colors and sizes. They’re a great way to get your business name out there, especially on things that customers will take with them. A simple sticker with your company’s logo or slogan will remind people of your business when they’re using their laptop, a water bottle, or a notebook.
When designing your business stickers, be sure to use professional quality transfer tape. This is important because your customer will likely be applying the decal themselves—and, let’s face it, they probably don’t know what they’re doing. You want the process of application to be as easy and straightforward as possible for your customer, so they’ll be more likely to buy your product again in the future. small business decals